I went to Berlin for the first time a year ago. Provided that I leave out the snow in the middle of April, I enjoyed every minute of my stay, even if I admit that I don't really give in to tourism. I refuse to queue for an overrated restaurant; you will not find me in any museum, let alone taking pictures of some phallic monument in the hope of putting my hand on top of it.
If I had to write a travel guide, it would tend to limit itself to the most depraved nightclubs, alcohol shops open late at night, and the best fashion shops. By the way, the capital is more known for its techno music and cheap beer than its sense of style
For a long time, Germany remained H&M's leading market in Europe. Yet our Oktober Fest friends have much more to offer than maxi bretzels. So without further ado, we open our closets to these 10 pieces from German labels.
If you are looking for baroque, there is no point in crossing the Rhine. Black is an emblematic colour of Berlin fashion, as on this Frisur sweater. The label aims to offer timeless designs that focus on cut, while bringing a modern twist to like these ultra-long sleeves. One can imagine it worn as an oversized knit over jeans, or as a dress. (95 €)
GOETZE may be based in Berlin, but Italian notes are omnipresent at this label, which makes the shirt its spearhead. In this case, it is the Charles pants that seduce us: elegantly flirting with the utility trend, there classic look is counterbalanced by a high waist and a modern buckle belt. (290 €)
« Deutsch qualitat » could be enough to summarize the spirit of A Kind Of Guise, which chooses to manufacture locally. First producing its collections in limited capsule, its approach to clothing and its style, a mix of workwear, tailoring and casual embued with Americana, ensure a loyal audience allowing the brand to enter a seasonal rhythm. We particularly like the flared-cut jeans, ideal in spring (235 € — "I'm broke" version available here.)
We cannot talk about German brands without mentioning Adidas. Between sponsorship and collaborations, it has diversified into several lines, including "Originals" and its retro accent. Among the various readaptations of the range, we have our eyes set on this technical overall, that we see ourselves wearing with an immaculate white shirt for contrast. (219,95 € in sales)
We had already mentioned GmbH as one of the labels to follow after fashion week FW19, which owes its success to its vision halfway between elegance and futuristic techno. In this vein, it is its Gabriel tee-shirt, combining delicate patterns with lines that structure the silhouette, that has our preference. (455 €)
In the 80's, Escada supports women's professional development by designing the uniforms for their new functions. Today, it is back in favor after years of living off its fragrances, now relying on less formal pieces such as this orange bomber jacket. The little something extra? The golden studs of the quilting, in a nod to the signature buttons of the brand's blazers during its best years. (250 € - "I'm broke" version available here.)
032c is an underground magazine in the pure Berlin tradition. It also has a clothing line ranging from streetwear to rave culture, collaborating with Chevignon on this jacket. Neither really a bomber nor a country jacket, we like its hybrid look that lends itself to most styles with character. (480 €)
Adidas' enemy sister, Puma also tries to get a more fashionable image. Dusting off its archives, the label reinterprets its iconic Suede, by trading the lacing eyelets for a XXL link chain. Sufficient to bring a new lease of life to a model we all known. (50 € in sales)
Now owned by the Prada group, Jil Sander is one of the leading figures of last century's minimalist movement. At a time when fashion still oscillates between opulence and anti-fashion, she abandons everything superfluous to create a clean and functional style. Weakened by the successive departures at the head of the creative studio, the duo currently in place is ingeniously reappropriating the legacy of its founder. This bag, to be worn on the wrist, bears witness to this. (390 €)
Accustomed to collabs, the eyewear designer Mykita turns to Bernhard Willhelm, a wild child trained at Alexander McQueen and Vivienne Westwood. A 100% Berlin capsule, which follows you from the Berghain to the office — or not. (435 € — "I'm broke" version available here.)
MCM suitcase, 1625 €. Between getting a driving licence and travelling in style, our choice is already made...
So, who said that German fashion is limited to Birkenstocks? •