Every day, new Instagirls immortalize their intense afternoon of Farrah Fawcett-style sliding, blessing the filters masking their poor dexterity on a board. Just this morning, hundreds of people waited several hours in the hope of being randomly picked for the coveted “Supreme list” to access the brand’s next drop. Recently, skateboarding has officially become a discipline of the sacrosanct Olympic Games, while MTV already devoted a reality TV show to champion Ryan Scheckler a few years ago.
How did what began as a simple hobby for Californian teenagers end up a full part of our culture? While once shamelessly denigrated it, what is its influence on fashion?
Put on your helmet and knee pads… •