Whether you are a caviar enthusiast or forced to eat pasta only, we are all bound by a universal law: no one likes to pay more. The prospect of saving money awakens the most basic instincts of man, pushing him to fall into the worst version of himself — promise me Versace boots at -75% and I will give you my dear mother's left kidney.
Thoroughfares turn into battlefields, small galleries become gladiator arenas. Air conditioning breakdowns follow one another, while almost any ZARA store in Paris reaches the Berghain's capacity on a Saturday evening.
Unless you want to fight in an MMA octagon over a t-shirt from last year, the Internet is the most comfortable option. If we assume that you don't need us to think about taking a look at ASOS, Mr Porter, Farfetch or Urban Outfitters, we share with you the addresses of six e-shops that could help you find what you're looking for...
Pronounced « four, two, four », the Los Angeles store is best known for its streetwear style, blending the bitumen and the catwalk. Its selection is not the widest, but undoubtedly one of the most coherent: the brands are carefully chosen to reflect a global vision of the wardrobe, imbued with both nonchalance and irreverence.
Unlike many of its counterparts, the address does not limit itself to the labels that are good to display on our Instagram feed. In the middle of Rick Owens and Alexander Wang are emerging talents such as Pariah Farzaneh (whom we mentioned here), as well as 424, the site's eponymous brand. Whether you have a two or three-figure budget, you should find a few pieces worth the detour.
Rendez-vous au 24 Sèvres
Another number, another atmosphere. Le Bon Marché, Paris' first department store, is distinguished by its eclectic departments and its sharp curation. As expected, its web equivalent is in the same vein: if you can easily spot luxury staples, it also offers more affordable labels, while indulging in the pleasures of hype. Its wide range of styles is complemented by its own brand of essentials, which enjoys a relatively fair price/quality ratio, even more so with a discount.
Its major asset? Savings of up to 80% off. The downside? Although planned, the men's version is not yet available...
Frankie without Johnny
Born in New York, The Frankie Shop is the ideal place for a minimalist wardrobe without being dull, capable of conveying audacity in simplicity. No need to look for the it-bag or the shoes of the season, this good old Frankie only sells timeless items found in a bunch of different designers — the kind you'll want to keep for as long as possible.
Building on its success, the store has crossed the Atlantic to open a boutique in the third arrondissement. In case you'd want to brave your agoraphobia and contemplate your next favorite dress without a screen in between...
Founded in 2001, oki-ni is a pioneer among menswear web retailers. After a period of inactivity, it offers itself a return to grace supported by a contemporary selection, the perfect link between experimental tailoring and urban influences.
Prices may look a bit high, but it is the assurance of obtaining a piece that, without necessarily being difficult to wear, will add its own touch to your outfits.
Going to the Goodhood
Bitch, I'm from the hood! The Goodhood.... From clothes to shoes, jewelry, cosmetics and home decoration, the site is anchored in a lifestyle more than a style strictly speaking. The ideal setting to import labels from Japan and the United States, amidst classics such as Nike and Norse Project.
Between casualwear and athleisure, the multi-brand platform inspired "by culture, not trends", has everything we need to boost our everyday looks, and even more...
Dress Fair, don't care
We introduce you to We Dress Fair, a shop entirely dedicated to ethical fashion. Environmental protection, material sourcing, decency of manufacturing conditions... No label is referenced without meeting a set of specifications, which does not prevent the address from presenting a balanced range, both for men and women. The items are rather simple, but are an interesting alternative for buying basics.
As proof of good faith, each product page recalls the commitments of its brand in a vow of transparency. Enough to give in to the temptation of the credit card, without blaming ourselves too much... •