Shopping and fashion tech: the 22nd century closet

31 March 2019 | Posted by Zackary

Do you remember that scene from The Fifth Element where Leeloo, the heroine embodied by Milla Jovovich, begins to acclimatize to her new environment? Moving from object to object, she ends up covering her eyes with a Chanel mask, the application of which is enough to make her up — one of the best product placements in history, in our humble opinion… In Minority Report, crossing the entrance to a shopping centre automatically triggers the appearance of holographic ads. Adapting to each person, they even call you by your name to sell you Bulgari diamonds.

If science fiction has always integrated fashion into its universe, the style of the future — or the future of style, we don’t really know anymore — could already be there. The M.I.T. is working on the development of a gold leaf ephemeral tattoo, the kind one wears at a summer festival, except that it transforms the skin into an interface with touchpad.

Without going so far as to give in the android repertoire, more and more labels are imagining the union between clothing and technology. Whether they are trying to create a new aesthetic that defies convention, or to discreetly put progress at the service of our comfort, their approach to design is inseparable from innovation.

As a good geek (or not), let’s take a precursor edge with these 8 fashion tech pieces…

Continuing to reinvent haute couture, Iris Van Herpen unfortunately had to abandon her ready-to-wear line. Yet we can still find some remains of her latest collections, such as this dress from the SS16 season. On a silk base, it is enhanced with a mesh obtained by 3D printing. Combining a sensual cut with an elusive avant-garde look, it ensures never to be missed. (1.200 €)

Much more accessible, Ministry Of Supply has made it its mission to introduce technology into our daily wardrobe. This is shown by its Apollo Shirt, made of a NASA fabric. With its thermoregulatory technology and tenfold breathable properties, you will no longer have to worry about the state of your office look. Available in all classic colours. (approx. 110 €)

At the same label, we have our eye on the 3D printed top and its perfectly clean fit. Versatile, one can imagine it worn as much with grunge ripped jeans, as under a blazer for a more formal outfit. However, you will need to be a little patient, as the garment is made to order. Although the black version is our favorite, you will find it in several shades. (approx. 84 €)

Much less traditional, let’s stop by the Russian designer Snezhana Paderina. Also a 3D enthusiast, she uses it to create relief patterns that she mixes with precious wool cloths, like on this coat. If one can be disconcerted by the “face” yoke, it brings a dose of surrealism that no item built in a classic way could ever present. Between preppy and creepy, why choose? (486 €)

The label based between New York and St. Petersburg also offers silver jeans in reflective material. As a bonus, contrasting yokes react according to the exposure, revealing Cyrillic inscriptions. A good way to surf the post-Soviet streetwear wave with originality. (175 €)

We have already mentioned Court Circuit, a brand prized in Hollywood for its designs incorporating an electronic twist. In this line, we opt for its Mirror bag, whose plexiglass facets are decorated with LEDs that can display different patterns. An evening accessory par excellence, it guarantees to add an offbeat touch to any look. (1.736 €)

Smartphones have changed our lives, from the way we consume to the way we have sex. Moreover, the life span of their battery has often made us regret this good old Nokia 3310… Breaking with the portable charger that looks like the MP3 player of your teenage years, De Rigueur swaps it for a leather case with wireless technology. Elegant and practical at the same time. (99 €)

Tag Heuer, the most expensive — and most refined — smartwatch in the world. For so many diamonds, I solemnly swear to always remain connected… (180.000 €)

If it is impossible to predict the future, we can already open the doors of our wardrobe to it. Keeping one step ahead then becomes a euphemism… •

Hugh Hefner's and Donatella Versace's love child, I am the visible half of the duo behind ZACKARIUM. Addicted to fashion and to Lucky Strike, my mission is to guide you smoothly through the jungle of brands and catwalks.

Discover more articles

Fashion, with a bit of wit...

Passionate, bold, and probably a little bit vulgar. Welcome to ZACKARIUM.

Your weekly dose of style, directly in your mailbox.