NYFW: Extinction Rebellion activits' guerrila show

18 February 2020 | Posted by Zackary

It's no secret that the textile industry is killing the environment. While fashion is logically pointed at, the concept of fashion week itself is not spared.

Limiting the damage, several labels set up carbon-neutral shows (whose CO2 emissions are offset by donations to NGOs and the planting of trees, editor's note). Among others, Gabriela Hearst, Burberry and Gucci. But is that enough?

Not according to Extinction Rebellion... Founded in the UK in 2018, the group of eco-activists already made headlines four months ago by organizing London Fashion Week's funeral. On the menu: giant coffins, chained-up demonstrators and fake blood.

Extinction Rebellion à Londres, fashion week SS20 (© Euronews)

Last week, the "rebels" struck another blow in New York. In front of the Spring Studio, activists from the Youth division — mostly high school students — preferred to play with the system, presenting their ideal vision of a sustainable show.

In the street, hidden under large coats, models unveiled looks entirely made of vintage or upcycled pieces (created from existing materials/clothing, editor's note), sometimes even in plastic or paper.

Extinction Rebellion à New York, fashion week FW20 (© Phil Oh)

Their demands include the abandonment of virgin polyester, the adoption of a circular supply chain and carbon offsetting.

In addition, they state:

The people at the shows are some of the most creative people on the planet. […] If we can do it, brands with many more resources can do it too.

Hard to argue with that... •

Hugh Hefner's and Donatella Versace's love child, I am the visible half of the duo behind ZACKARIUM. Addicted to fashion and to Lucky Strike, my mission is to guide you smoothly through the jungle of brands and catwalks.

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