We all know that the sales primarily aim at selling the old stock, which then gives way to the new collections. However, given the number of discounts that saturate our favorite e-shops (and traditional stores, to a lesser extent), it may seem difficult to distinguish the most interesting offers.
On Farfetch alone, you can find more than 10,000 products on sale. Likewise, Net-A-Porter has exactly 10,958 garments, while Galeries Lafayette ridicules them with more than 56,000 items in all categories. At this point, if the angel on my right shoulder wonders about our (over)consumption in front of such quantities, the demon on the left essentially shouts how difficult it is for him to choose among so many possibilities...
In a spirit of reconciliation between good and evil, we have prepared you a selection of 10 pieces worth the effort. Well-made clothes, that you will not throw away after six months. And since sales are not meant to go into debt — in theory, at least — none of them cost more than 100 €. Ready? Go to your 3D Secure...
Known for its workwear, Carhartt decides to take us to Hawaii with this shirt, whose 100% viscose fabric will allow us to face summer with lightness. Rather than the traditional hibiscus print, we like its modern motifs, refreshing on an item sometimes interpreted too literally. To wear with jeans, shorts, or more formal pants to play with mixes of influences. (57 € instead of 115 €)
Founded in Spain by two friends, Rita Row has the scent of days spent on the beach and walks under the sun. Imbued with Mediterranean air, each creation establishes comfort as a fundamental principle, without sacrificing style. The Coco dress, which looks like it came out of the 90s, is no exception. Special mention to its lavender colour, which gives it the right amount of candor. (62,50 € instead of 125 €)
We had already mentioned Pyer Moss as one of the streetwear designers to follow. After a first successful try, the New York label teams up with Reebok again for a capsule between performance and character. Although also designed to suit physical exercise, we rather imagine this top in urban looks, favouring an athleisure style over athletics tracks... (32 € instead of 107.52 €)
A product of its time, Études presents itself as the gathering of several talents around platforms ranging from fashion to art, graphic design and publishing. Faithful to the oversized cuts that have become part of its signature, the studio plays it camouflage, while pushing us to the guilty pleasure of logomania. (38 € instead of 95 €)
With a washing that imitates the wear and tear of time, bleached jeans have the power to enrich any look with a falsely vintage look. More relaxed than their raw or black counterparts, a simple white t-shirt is enough to give them all the nonchalance they need. As for the cut, wide models will look even more casual, which has its good side. As far as we're concerned, we prefer the Levi’s 512's adjusted line. (38 € instead of 100,80 €)
In another repertoire, we are eyeing on Moss, the wrap skirt of The Frankie Shop — well, if we wore skirts. The boutique revisits the classic in a pleated version, with an asymmetrical shape for more modernity. Flared, it will fit perfectly into outfits without artifices: a loose top tucked inside to enhance the waist, or an oversized jumper once the winter is back. (61,57 € instead of 88,35 €)
With its beige shade and straight leg, this Champion jogpant would almost look like work pants. A similarity that will allow it to slip into a much wider range of outfits: a white shirt for maximum contrast, black boots and their military origins, or a good old sweatshirt. The little something extra? The darts, which structure the silhouette. (31 € instead of 84,99 €)
The story of Kings of Indigo is that of a declaration of love to denim. The Dutch label wants to merge the American approach to jeans, the pinnacle of cool, with the nobility of Japanese canvases. Committed to a sustainable production, it multiplies initiatives to reduce its impact on the environment, such as the use of organic cotton on Anne, this cropped model highlighted by two side strips. (49 € instead of 79 €)
A reinterpretation of a running shoes pair released in 1996, these Reebok sneakers are characterized by their sole composed of independent elements, and the particular layout of their laces, tightened by a slide. Alternating technical mesh and suede leather, the cream monochrome exudes a surprisingly refined dimension, a departure from the re-editions of 20-year-old archives. (92 € instead of 230 €)
Created by four siblings, Naked Wolfe's mission is to offer shoes in the spirit of the times, for both men and women. Despite being handmade, the label manages to keep prices affordable. In this case, 90 € instead of 225 €. These boots are made for walking, and that’s just what they’ll do… •