Chic & Gym: 5 sportswear labels, but not too much...

17 May 2019 | Posted by Zackary

It all starts in 1997, when the visionary, the extraordinary Karl Lagerfeld — sorry, I tend to play it fanboy since he's gone — disrupts the codes thanks to the Chanel x Reebok collaboration. Much later, Nike becomes fond of Riccardo Tisci, Virgil Abloh from Off-White, as well as of Kim Jones, then head of the Louis Vuitton men's studio. On the other hand, Adidas regularly flirts with Raf Simons, Yohji Yamamoto and Stella McCartney. Converse invites Comme des Garçons and J.W. Anderson, while Puma gets bourgeois at Alexander McQueen and MCM... If you still needed proof that athleisure has been dubbed by the catwalks, just look at how many luxury houses and sports equipment manufacturers associations are multiplying.

Fashion undeniably likes to hang around stadiums and race tracks, which allow it to look cool without doing too much. Yet, who are the labels at the intersection of physical exercise and style manifesto? How do they translate their approach?

We're looking at five brands bringing their own twist to sportswear...

Wardrobe NYC, the total look option

(© Wardrobe NYC)

With quite a literal name, it is above all for its concept that the young New-York label stands out: it only launches capsules made of tailored cut to match each other, in order to create your new wardrobe.

As such, the collection is sold in a "pack": it is impossible to buy the elements separately — a bit frustrating, but ideal for those who do not have the strength to spend time looking for the right item. In terms of style, the brand opts for a monochrome palette and a minimalist vein that are easy to match, in line with its ambition.

Our little favorites

Robert Geller's comeback

(© Robert Geller)

A protégé of Marc Jacobs' studio, Robert Geller creates his own label in 2007. A little like Astrid Andersen, he blurs the line between elegance and sportswear, drawing silhouettes that combine trench coats and silky shirts to joggers and futuristic pants.

After several years of absence, he returns during the last fashion week, where he presents his collaboration with the yogawear brand Lululemon. The result? Sharp pieces, in technical materials enhanced with prints, far from the cliché of the lotus position.

Our little favorites

Time to Satisfy 

(© Satisfy)

At Satisfy, all the creations are designed for running, even if their appearance easily allows them to be adapt to an urban context. Based in Paris, the label adopts bold stylistic choices, flirting with underground culture.

Each collection is structured around a different theme, from the imagery surrounding the great American road trips, to London punk and military influences. In addition, particular attention is paid to detail, such as the holes on this grunge-style sweatshirt, which are actually integrated to maximize ventilation.

At the intersection of sport and music, it also runs a blog that reflects its philosophy.

Our little favorites

Carbon 38 dating

(© Carbon 38 x Cushnie)

A hybrid, Carbon 38 offersclothing developed for sports use — leggings, bras, shorts, etc. — as well as models inspired by them, such as dresses with a tenniswoman accent.

The brand regularly teams up with small sportswear labels or relatively confidential houses. The little something extra? The e-shop also ranges other designers with a similar universe. We also like the premium selection of its Bazaar, with its holiday and Dolce Vita feel.

Our little favorites

Adam Selman Sport: camp at the gym

(© Adam Selman Sport)

Adam Selman's career path is rather atypical. He starts as a stage costume designer, imagining outfits for the likes of Britney Spears, Michael Jackson, or Rihanna (thanks to whom he makes a name for himself to the general public). He founds his own brand in 2013, shows at New York fashion week, and then decides to take a new turn.

At the beginning of the year, Adam Selman thus becomes Adam Selman Sport, ironically abbreviated as A.S.S. Without abandoning the camp aesthetic that has made his success, he is now turning towards pieces more influenced by athleisure, which he elevates through precious finishes. He also offers a unisex line.

Our little favorites

In different registers, these labels brilliantly combine comfort, practicality and style. In any case, you will not be judge if you prefer to wear them to raise a glass rather than to lift weights... •

Hugh Hefner's and Donatella Versace's love child, I am the visible half of the duo behind ZACKARIUM. Addicted to fashion and to Lucky Strike, my mission is to guide you smoothly through the jungle of brands and catwalks.

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